Attractable Terms of Service

Last updated July 28, 2026

These Terms of Service (these "Terms") govern access to and use of Attractable, described on our site as "The AI support agent that turns every conversation into product intelligence" (the "Service"), operated by the provider of Attractable ("Attractable," "we," "us," or "our"). The Service includes our marketing website, the account dashboard, the embeddable chat widget, and all related features described in these Terms.

These Terms are entered into between us and the company or individual that registers for a dashboard account (the "Customer," "Account Holder," "you," or "your"). If you use the Service on behalf of a company or other organization, you represent that you have the authority to bind that organization to these Terms, and "you" refers to that organization. Visitors to a Customer's own website who interact with the embedded chat widget are referred to in these Terms as "End Users." End Users are not party to these Terms, and the Customer's use of the widget with respect to its own End Users is addressed in Section 4 below.

By registering for an account, embedding the widget, or otherwise accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you may not use the Service.

1. Description of the Service

Attractable allows a Customer to sign up for an account, complete an onboarding flow, and access a dashboard from which the Customer can embed a chat widget on its own website using a single script. Through the embedded widget, End Users who visit the Customer's website can open a chat with an AI support agent powered by Anthropic's Claude model. The AI agent's answers may optionally be grounded in a knowledge base of product documentation that the Customer creates and maintains within the dashboard.

The dashboard also provides the Customer with a conversation inbox showing the widget conversations between the AI agent and the Customer's End Users; an Insights feed, which uses Claude to review clusters of End User conversation transcripts and surface recurring patterns such as pain points, feature requests, and points where End Users disengage; a periodic Weekly Digest, a written summary generated by Claude that may identify End Users who appear to be at risk of churning; and an internal Assistant chat, which uses Claude to answer the Customer's own questions about the Customer's dashboard data.

The Service relies on technology provided by third party providers, including Anthropic for the underlying AI model and a hosted database provider for data storage, to operate as described in these Terms. Our collection and use of personal information in connection with the Service, including information collected through the dashboard and the widget, is described in our separate Privacy Policy, which is incorporated into these Terms by reference.

The Service is currently offered in the form described on our website and within the dashboard as they exist from time to time. We may add, change, limit, or remove features of the Service at our discretion, subject to Section 12 below.

2. Eligibility and Account Registration

To use the dashboard, you must register for an account. You may create an account by providing your name, email address, and a password, or by registering through Google sign in. If you register through Google sign in, we receive the name and email address associated with your Google account in order to create or match your account; we do not receive or store your Google password.

You must be at least 18 years old, or the age of legal majority in your jurisdiction, and you must have the authority to accept these Terms, including on behalf of any company or organization you represent. You agree to provide accurate and current information when you register and when you complete onboarding, including any company name, company website, and role you provide, and to keep that information reasonably current.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account, whether or not you authorized that activity. You agree to notify us promptly if you become aware of any unauthorized access to or use of your account.

3. Acceptable Use

You agree that, in connection with the Service, you will not, and will not permit or assist any other person to:

(a) use the Service for any unlawful purpose, or in a manner that violates any applicable law or regulation;

(b) use the AI chat features of the Service, including the widget agent or the internal Assistant chat, to generate, request, or attempt to elicit content that is illegal, that infringes the rights of any person, that is abusive or harassing, or that is intended to circumvent any safety, content, or usage limitation of the underlying AI model;

(c) attempt to gain unauthorized access to the Service, to any account other than your own, or to any systems or networks connected to the Service, or otherwise attempt to compromise the security, availability, or integrity of the Service;

(d) scrape, crawl, harvest, or otherwise extract data from the Service through automated means, except as expressly permitted by these Terms or with our prior written consent;

(e) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code or underlying components of the Service, except to the extent this restriction is not permitted by applicable law;

(f) interfere with, disrupt, or place an unreasonable burden on the infrastructure that supports the Service;

(g) transmit through the Service any virus, malware, or other harmful code; or

(h) resell, sublicense, rent, or otherwise make the Service available to any third party, other than making the embedded widget available to your own End Users in the ordinary course of your permitted use of the Service.

We may investigate suspected violations of this section and may take action we consider appropriate, including suspending or terminating access to the Service as described in Section 11.

4. Your Responsibility for End Users and the Embedded Widget

When you embed the widget on your website, the conversations your End Users have with the AI agent, including the full content of the messages exchanged, are recorded and stored as part of the Service and made available to you through the dashboard, the Insights feed, and the Weekly Digest. As between you and us, you are solely responsible for:

(a) ensuring that your use of the widget on your website, and any notices or consents you provide to your End Users, comply with all laws applicable to you, including any obligation to inform End Users that they are interacting with an automated AI agent or that their conversation is being recorded;

(b) the accuracy and legality of any knowledge base content, custom instructions, or other materials you configure for the widget or the AI agent;

(c) any decisions you make based on the Insights feed, the Weekly Digest, or the Assistant chat, including decisions relating to an End User identified as being at risk of churning; and

(d) the conduct of your End Users in connection with the widget, to the same extent as if that conduct were your own, except where that conduct results directly from a failure of the Service itself.

You represent that you have all rights and permissions necessary to submit End User conversations and related information to the Service and to permit us to store, process, and use that information to provide the Service to you, including generating the Insights feed and the Weekly Digest as described in Section 1.

5. Intellectual Property Ownership

As between you and us, we and our licensors own all right, title, and interest in and to the Service, including the dashboard, the widget script, our software, our trademarks and logos including the name Attractable, and all related documentation and improvements. Except for the limited rights expressly granted to you in these Terms, no rights in the Service are granted to you by implication or otherwise.

As between you and us, you retain ownership of the content you or your End Users submit through the Service, including knowledge base entries, widget configuration, and End User conversation content (together, "Customer Content"). You grant us a worldwide, nonexclusive, royalty free license to host, store, process, transmit, and use Customer Content solely to provide, maintain, support, and improve the Service, including to generate the Insights feed, the Weekly Digest, and Assistant chat responses.

Subject to your compliance with these Terms, we grant you a limited, nonexclusive, nontransferable, revocable license to access and use the Service, including embedding the widget script on websites you own or control, solely for your own internal business purposes.

6. Feedback

If you provide us with any feedback, suggestions, or ideas about the Service, you agree that we may use that feedback for any purpose, including to improve the Service, without any obligation to compensate you and without any confidentiality obligation on our part.

7. Copyright Complaints

We respect the intellectual property rights of others and expect Customers and their End Users to do the same. If you believe that content available through the Service infringes your copyright, please send a notice to hello@attractable.co that includes: a description of the copyrighted work you believe has been infringed; a description of where the allegedly infringing material is located within the Service; your contact information; a statement that you have a good faith belief that the use is not authorized by the copyright owner, its agent, or the law; and a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf.

We may remove or disable access to material we reasonably believe infringes another party's copyright, and we may terminate the accounts of repeat infringers in appropriate circumstances.

8. Disclaimers of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR FREE, OR THAT ANY DEFECTS WILL BE CORRECTED.

You acknowledge that the widget agent, the Insights feed, the Weekly Digest, and the Assistant chat are powered by an artificial intelligence model and that AI generated content, including any conversation reply, insight, summary, or churn indication, may be inaccurate, incomplete, or out of date. AI generated content does not constitute legal, financial, medical, or other professional advice, is not a substitute for professional judgment, and should be independently verified before you rely on it for any material decision.

Some jurisdictions do not permit the exclusion of certain warranties, so some of the exclusions in this section may not apply to you, and you may have additional rights that vary by jurisdiction.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE AND OUR OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF, OR INABILITY TO USE, THE SERVICE, REGARDLESS OF THE LEGAL THEORY ON WHICH THE CLAIM IS BASED AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT, IF ANY, YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS. Because the Service is currently offered as described in Section 12 without a charge to Customers, this limit may in practice be the amount described in clause (b). Some jurisdictions do not permit the limitation or exclusion of certain damages, so some of the limitations in this section may not apply to you.

10. Indemnification

You agree to defend, indemnify, and hold harmless Attractable and our officers, directors, employees, and agents from and against any claims, damages, liabilities, losses, costs, and expenses, including reasonable legal fees, arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) Customer Content, including conversation content submitted by your End Users through the widget; or (d) your violation of any law or the rights of any third party.

11. Termination

You may stop using the Service and close your account at any time by contacting us using the information in Section 16. We may suspend or terminate your access to the Service, in whole or in part, at any time, with or without notice, including if we reasonably believe you have violated these Terms, if we discontinue the Service, or for any other reason at our discretion.

Upon termination of your account or these Terms for any reason, your right to access and use the Service ends immediately. Sections of these Terms that by their nature should continue after termination, including Intellectual Property Ownership, Feedback, Copyright Complaints, Disclaimers of Warranties, Limitation of Liability, Indemnification, Export Compliance, Governing Law, Dispute Resolution, and General Provisions, will survive termination.

12. Changes to the Service and to These Terms

We may modify, update, suspend, or discontinue any part of the Service at any time, and we may also change these Terms from time to time. If we make a material change to these Terms, we will provide reasonable notice, such as by updating the date at the top of this document and posting the revised Terms on our website or within the dashboard. The revised Terms take effect as of the date stated in them, and your continued use of the Service after that date constitutes acceptance of the revised Terms. If you do not agree to a revised version of these Terms, you must stop using the Service.

The Service is currently offered as described on our website and within the dashboard, without any charge to Customers, and these Terms do not currently include billing, payment, or refund terms. We reserve the right to introduce paid plans or other charges for the Service in the future. If we do, we will provide advance notice describing the applicable fees before they take effect, and any new fees will apply only on a going forward basis.

13. Export Compliance

The Service may incorporate technology, including artificial intelligence models provided by our third party providers, that is subject to export control and economic sanctions laws. You represent that you are not located in, and will not use the Service in, any country or region subject to a comprehensive embargo under applicable export control or sanctions law, and that you are not on any government list of prohibited or restricted parties. You agree to comply with all applicable export control and sanctions laws in connection with your use of the Service.

14. Governing Law

These Terms, and any dispute arising out of or relating to these Terms or the Service, will be governed by the laws of the jurisdiction in which the operator of Attractable is established, without regard to that jurisdiction's conflict of law principles.

15. Dispute Resolution

If a dispute arises between you and us relating to these Terms or the Service, we encourage you to contact us first, using the information in Section 16, so that we can attempt to resolve the dispute informally. If a dispute cannot be resolved informally, it may be brought before the courts or other dispute resolution forums available under the governing law described in Section 14, and each party reserves any rights it may have to pursue such relief. Nothing in this section limits either party's right to seek injunctive or other equitable relief where appropriate to protect its rights.

16. General Provisions

These Terms, together with any other policies referenced in them, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements regarding the Service. If any provision of these Terms is found to be unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision of these Terms will not be considered a waiver of that right or provision. You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent; we may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets. Neither party will be liable for any failure or delay in performance to the extent caused by circumstances beyond that party's reasonable control.

17. Contact Us

If you have any questions about these Terms, please contact us at hello@attractable.co.